Read Time: 1 min 45 secs
Hey - moussari here,
This creator Ryan To has cracked the code.
He’s been using the same script structure for almost every one of his most viral videos - and it just works time and time again.
Here’s one of them:
Here are (just some) of the others:
Example 2 (1.2M)
Example 3 (1.1M)
It can be applied in any niche, and today, I’ll be sharing it with you.
I like to call it, the Autopsy Report.
Like a surgeon, you'll be dissecting someone else's proven success and showing exactly how they did it.
You borrow credibility from someone already winning,
and position yourself as the expert decoder without needing massive results of your own.
And it goes like:
The Authority Grab → The Achievement → The Dissection → CTA
The Authority Grab: Introduce somebody in your niche who’s already winning.
Template: “This [profession & name of person] is [impressive descriptor]“
Example: "This creator Jeremy Kim is a master of Gen Z marketing“
The Achievement
Template: Here's how he [specific achievement]
Example: Here's how he built a multi-million-dollar brand, Nectar
The Dissection Break down 3 clear, easy-to-follow tactics they used to achieve that result, with a unique name for each step.
Template: "There's [number] very unique things it did, and the first is [tactic name]. [Explanation and example]. Number two, [tactic 2 name], [Explanation and example]. And last [tactic 3 name], [Explanation and example].”
Example: There's three very unique things he did, and the first is community branding (explains community branding)
Number two, Omni Channel marketing (explains Omni Channel marketing).
And last, number three, creating a content series (explains content series).
CTA Close with a lead magnet or CTA
Template: "Comment [keyword] and I'll send you [the complete case study/breakdown/scripts]. Follow for more on [niche topics].
Example: “Comment nectar and I'll send you the entire case study on nectar's branding and content strategy. Follow for more on all things creator brands and marketing“
This can easily be applied to any niche, for example:
Fitness: This athlete David Goggins is a master of mental toughness, Here's how he went from 300 pounds to completing over 60 ultra-marathons and becoming a Navy SEAL.
Business: This entrepreneur Alex Hormozi is a master of offer creation, Here's how he built three companies to $100M+ valuations and created Acquisition.com.
The structure stays the same. Just swap the person and the tactics :)
P.S. I put together 3 more plug-and-play viral templates like this one, with video breakdowns too - grab them here.
- moussari
